Project duration: 2 months
Primary Audience: Business Decision Makers
UX | SEAMLESS CAR SALES VISION
PERSONAL CONTRIBUTION
Discovery: Brand archetypes, competitor analysis.
Workshops: Mural board preparation, facilitation, data analysis and synthesis.
User research: Persona research and development, user journey.
Internal-collaboration: Brainstorming.
UI/UX: Wire-framing prototype screens (Desktop and Mobile).
OVERVIEW
Our team was tasked to build an engaging and eye-catching Vision Demonstration deck for the [Client Account Team] to present to their customer-account. We elevated the driving narrative by showcasing human-centric and intelligent digital services within and beyond the vehicle.
Customers of this client faced lots of technical information to comprehend and compare to their driving lifestyle. This made a disjointed and disconnected user experience that didn't represent the [Client's Customer Account's] brand or what the company stood for.
CHALLENGE
UX STRATEGY
We workshopped with the [Client Account Team] to identify and define the user journey steps and pain points of purchasing a luxury vehicle. Areas of current friction were reevaluated as potential technological opportunities. Leveraging brand and discovery research, we conceived a user journey that would improve the process experience and elevate [Client's Customer Account] touchpoints to feel like the fantastic brand they saw themselves as.
Our final presentation guided the audience through the eyes of the end-user in various real-world touchpoints to highlight digital solutions in action and key product features. We designed updated visual language and a brand voice that highlighted opportunity touchpoints—this intuitively integrated [Client's Customer Account] sales channels.
HUMAN-CENTRIC APPROACH
Brand research and persona development
Stakeholder workshops
User journey (high-level overarching narrative)
User flows (interaction vignettes)
PROJECT OUTCOMES
[Client's Customer Account] liked the updated tone and ease of the design, especially how the changes shifted audience's perception of the brand.
Highly enthusiastic response from internal team experts and leadership opening new project workstreams.
*Non-disclosure agreement restricts my ability to share confidential information relating to work done for Microsoft.
However, I’d love to present to you a guided case study in person or over a call, so let’s connect!