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"Struggle Bus" Success: After email was sent out it, the hero image was screenshotted and tweeted over 100 times by students!
After reading the creative brief, my first task was to source imagery consistent with Chegg’s branded style and reinforce the story in the ad copy. I worked with the photographer and the model during the photoshoot to help capture the right shot consistent with the style-guide. Next I worked with the provided email templates to create visuals for review with the creative team, then refined the animation and layout until approved. Once approved, I sliced-up and optimized all the individual email assets, and handed off the finalized visuals.